SHUSHOP + shipinsure
From Fraud Headaches to Focused Growth
How ShipInsure helped ShuShop reclaim time, protect margins, and strengthen the customer experience
ShipInsure: Tanga's Cost-Saving Solution
TANGA + SHIPINSURE
300HRS
Support time saved Yearly on claims.
67%
Faster claims Resolution Time
The overview
ShuShop is a bold, trend-forward fashion brand that’s grown rapidly thanks to viral styles and a loyal customer base. With over 100 orders going out daily, the brand needed more than great product — it needed great post-purchase experience to match.
As order volume increased, so did a troubling pattern: an uptick in false delivery claims that not only hurt revenue, but also slowed down their ops and frustrated their support team.
“We were losing customers and money… just handing out gift cards because we had no real control.”
The Challenge
Like many fast-growing ecommerce brands, ShuShop ran into a growing fraud problem: customers claiming packages hadn’t arrived — even when carriers confirmed delivery. It created a loop of unnecessary refunds, operational distractions, and slow resolution cycles that could stretch up to two weeks.
The Approach
Notorious Lift’s goals were aimed at streamlining their operations and redirecting their team's efforts toward company expansion and product diversification, rather than spending endless hours personally communicating with every customer who submitted a claim. As a budding enterprise, they sought a cost-effective solution to optimize resources, save on expenses, and boost revenue.
Support was reactive. CSAT was at risk. And the brand was burning time on issues that had nothing to do with their product.
"It was a pain in the ass... The same people doing support also handled fulfillment. Every time we got a claim, it meant slower shipping, frustrated customers, and more money out the door."
The Solution
ShuShop implemented ShipInsure to fully automate and offload the claims process — giving customers confidence and giving their internal team back valuable time.
“We wanted automation — something customers could use on their own. ShipInsure gave us that and more.”
With ShipInsure:
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Claims were filed directly by customers, without involving support
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Refund and replacement costs were dramatically reduced
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CS workflows were simplified with fewer back-and-forth emails
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A branded policy page set clear expectations and improved trust
“ We now focus on improving our site, email flows, conversion rate — instead of chasing down UPS.”
The Outcome
ShipInsure helped unlock serious operational efficiency and confidence in ShuShop’s DTC strategy and customer service:
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Time Saved: CS and fulfillment handled faster — by the same lean team (+3–5 hours/week reclaimed)
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Fewer Tickets: Reduction in manual back-and-forth emails and reactive support
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Faster Fulfillment: Orders went out quicker with fewer disruptions (while ship time held steady, overall CX sped up)
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Better CX: Customers understood what was protected — and how to resolve issues (CSAT improved + shipping complaints down as well as higher survey scores)
Strategic Focus: Freed up resources for high-impact growth initiatives
“ShipInsure has been a game-changer for us — it saves time, protects margins, and improves customer trust. Now we can focus on building. Better service, better shipping, better strategy.”
With ShipInsure as a post-purchase partner, ShuShop is focused on:
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Scaling DTC to complement their wholesale business
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Growing with confidence in their CX infrastructure
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Eliminating distractions from operational growth
ShipInsure gave ShuShop more than protection — it gave them the bandwidth to grow.
Why Shushop Recommends Shipinsure
“You guys actually listen. We give feedback, and you implement it. That’s rare. That’s why we love working with you.”
Vanessa G.
E-Commerce & Marketing
ShuShop’s CX priorities now center on site optimization, conversion rate improvement, and scaling DTC without the fear that a delivery issue will cost them a customer.
What used to be a pain point is now a strength — and a differentiator.
