Canna Style + shipinsure
Protecting Fragile Orders While Saving Time and Cost
How ShipInsure helped Canna Style reduce manual claims work, protect margins, and give customers more confidence when ordering fragile products
Protecting Fragile Orders While Saving Time and Cost
CANNA STYLE + SHIPINSURE
“It was all manual. Two people from our team had to stay on top of this constantly, checking claims, communicating with customers, and then issuing a replacement or refund if the claim went nowhere.”
The Solution
ShipInsure gave Canna Style a simpler way to handle shipping issues while preserving the customer experience. Instead of managing every lost, stolen, or damaged order internally, the team could route covered customers directly into a faster claims process with ShipInsure.
Just as importantly, Canna Style was able to configure the program around how it wanted to serve customers. The team chose to prioritize reships over refunds so customers could still receive the product they ordered, protect the sale, and create a better path to repeat purchase.
ShipInsure helped Canna Style:
-
Offload claims handling from internal staff
-
Reduce time spent managing lost and damaged shipments
-
Prioritize reships over refunds for covered orders
-
Give customers a simple claims flow that takes less than a minute to start
-
Use claims data by SKU to improve packaging and fulfillment processes
“When it’s a ShipInsure order, it’s a huge win. We have a pre-built macro, send the link, and it takes less than a minute for the customer to submit the claim. For our team, it goes from 45 minutes to an hour down to under a minute.”
The Outcome
Since implementing ShipInsure, Canna Style has reduced the operational burden of shipping issues while improving coverage for customers ordering fragile products. The partnership has also helped the team keep more orders as reships instead of refunds, which matters for both retention and overall customer experience.
​
With ShipInsure, Canna Style has seen:
​
-
68,000+ protected orders since launch
-
1,534 claims handled directly by the ShipInsure team
-
$91,000+ in claims paid out to date
-
A 75% average attach rate , showing strong customer adoption
-
An almost 8:1 reship-to-refund ratio helping preserve revenue and customer relationships
​
Beyond the financial and operational gains, the team has also used ShipInsure claims data to spot repeat SKU issues, improve packaging, and reduce cases where customers mistakenly believed small items were missing from the box.
“ShipInsure has 1000% made things easier for us and the customer”

— Erica,
Customer Experience & Merchandising Associate
By reducing manual claims work and making fragile-order protection easier for both the team and the customer, ShipInsure has become a meaningful part of how Canna Style supports post-purchase experience at scale.
Why Canna Style Recommends ShipInsure
“At the very least, just give it a try. If customer experience matters to you, this is an extremely handy service to offer both your customers and your staff. It saves time, gives customers confidence, and makes things much easier operationally.”
Rajvansh Chikliwala
COO
Get
in Touch
75%
Customer adoption rate
1,151 Hours
Saved processing claims manually
“Making sure customers feel taken care of is top of mind for us every day. If there’s an issue, they need to know they’ll be taken care of.”
The overview
Canna Style launched in 2019 and has grown into a fast-moving ecommerce brand with a strong focus on customer experience. The business ships predominantly glassware, making damage, loss, and carrier issues a meaningful operational challenge. Raj joined the company full-time in 2022 to lead operations and tech, while his wife leads creative, design, and marketing. As order volume grew, the team needed a better way to protect fragile shipments without adding more manual work or compromising the post-purchase experience that drives repeat business, referrals, and long-term loyalty.
The Challenge
Before ShipInsure, Canna Style replaced lost or damaged orders at its own expense, then tried to recover costs by filing claims with carriers. That process was highly manual and put pressure on both margins and internal operations.
The team had to file through different carrier systems, keep track of every case, follow up repeatedly, and coordinate between customer support and warehouse operations. USPS approvals were especially low, and even when claims were approved, the documentation burden often made the process not worth the time. For a brand shipping fragile products, the old process created constant operational drag.
The Approach
Notorious Lift’s goals were aimed at streamlining their operations and redirecting their team's efforts toward company expansion and product diversification, rather than spending endless hours personally communicating with every customer who submitted a claim. As a budding enterprise, they sought a cost-effective solution to optimize resources, save on expenses, and boost revenue.
