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  • Writer's pictureDavid Isleib

Make Money While You Save Money

A Win-Win for e-Commerce: Shipping Defense as a Revenue Share Program


In the world of e-commerce, shipping plays a critical role in ensuring customer satisfaction and loyalty. However, it can also be a significant expense for online businesses, cutting into their profit margins. To address this challenge, a new concept is emerging in the e-commerce industry - Shipping Defense as a Revenue Share Program.

What is Shipping Defense as a Revenue Share Program?

Shipping Defense as a Revenue Share Program is a mutually beneficial arrangement between e-commerce businesses and shipping providers. Instead of the traditional model where businesses bear the entire cost of shipping, this program allows for a revenue-sharing partnership.

Under this program, shipping providers offer discounted rates to e-commerce businesses. In return, the businesses share a percentage of their revenue with the shipping providers. This revenue share allows the shipping providers to offset some of the costs, making it more affordable for e-commerce businesses to offer shipping services to their customers.

How does Shipping Defense as a Revenue Share Program work?

The Shipping Defense as a Revenue Share Program works on the principle of volume-based revenue sharing. The more shipments a business processes, the higher their revenue share with the shipping provider. This encourages businesses to focus on growing their customer base and increasing their sales volume.

The revenue share percentage varies depending on the specific agreement between the e-commerce business and the shipping provider. Typically, it ranges from 10% to 30% of the business's total revenue. This percentage can be negotiated based on the business's shipping volume and other factors.

Benefits of Shipping Defense as a Revenue Share Program

  1. Cost Savings: By participating in the Shipping Defense as a Revenue Share Program, e-commerce businesses can significantly reduce their shipping costs. This allows them to offer competitive pricing to their customers while maintaining healthy profit margins.

  2. Partnership Advantage: By entering into a revenue-sharing partnership with shipping providers, e-commerce businesses can forge strong relationships. This partnership goes beyond cost savings and creates opportunities for collaboration and support in other areas, such as logistics and customer service.

  3. Scalability: As e-commerce businesses grow, their shipping volume increases. With a revenue share program, businesses can effectively manage the rising cost of shipping without compromising their profitability. This scalability ensures that businesses can continue to offer reliable and affordable shipping options to their customers as they expand.

  4. Customer Satisfaction: Fast and affordable shipping is a key driver of customer satisfaction in the e-commerce industry. By participating in a revenue share program, businesses can offer more competitive shipping rates or even provide free shipping. This enhances the overall shopping experience for customers and improves their perception of the business.

  5. Competitive Advantage: Participating in a revenue share program can give e-commerce businesses a competitive edge in the market. With lower shipping costs, businesses can choose to invest the savings in other areas, such as marketing or product development, further strengthening their market position.

Challenges and Considerations

While the Shipping Defense as a Revenue Share Program offers significant benefits, there are some challenges and considerations to keep in mind:

  1. Revenue Share Percentage: The negotiated revenue share percentage should strike a balance between cost savings for the business and profitability for the shipping provider. It is essential to carefully analyze the business's shipping volume and revenue to determine a fair and sustainable percentage.

  2. Selecting the Right Partner: Choosing a reliable and trustworthy shipping provider is crucial for the success of the revenue share program. It is essential to thoroughly research and evaluate potential partners based on their reputation, track record, and ability to scale with the business's growth.

  3. Integration and Logistics: Integrating the revenue share program into the e-commerce business's existing shipping processes and systems can be a complex task. It requires careful coordination and collaboration between the business, the shipping provider, and any relevant third-party logistics (3PL) partners.

  4. Transparency and Reporting: Clear communication and regular reporting are essential for the success of the revenue share program. Both the business and the shipping provider should have access to detailed reports on revenue, shipping volume, and cost breakdowns to ensure transparency and accurate revenue share calculations.

  5. Flexibility and Adaptability: As the e-commerce landscape evolves, businesses may need to adapt their shipping strategies. The revenue share program should have provisions for flexibility, allowing businesses to adjust their shipping partners or terms as needed.


Shipping Defense as a Revenue Share Program offers a win-win solution for e-commerce businesses and shipping providers. It allows businesses to reduce their shipping costs while maintaining profitability and provides shipping providers with a share of the business's revenue. This partnership-based approach creates incentives for both parties to collaborate and succeed in the fast-paced world of e-commerce. By embracing this innovative program, e-commerce businesses can enhance their shipping capabilities, improve customer satisfaction, and drive growth in today's competitive market.

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